We watched the screening for the end of the line today, it was as dramatic as the trailer promised, and superbly choreographed and i enjoyed it – mostly. I enjoyed the fact that it was so well put together, but enjoyed less the information I learnt.
The End of the Line Trailer from Film Sprout on Vimeo.
I couldn’t believe how little i had known about it, and what i saw really riled me, and fired me up about the brief in a big way. Some of the imagery used was really shocking, i mean, you don’t really imagine fish as animals, but as i watched a fisherman hacking into a giant tuna (i consider myself rather well informed about where my food comes from, but i hadn’t realised how BIG a tuna was!) i saw the rivers of red blood and it made me feel sick to watch the great beast flailing uselessly on the deck.
The things that shocked me most were the sheer technology these hugh vessels had, most owned by mitsubishi, who according to the film were buying up hugh amounts of tuna to freeze – presumably to sell at an unnecessarily high price once they were extinct. It sounded like they were actively encouraging the overfishing of this species, purely for their own greedy material gain. The sheer wastage of the fishing industry also made me furious, seeing a man throw back dead fish and turtles (the ‘by-catch’) felt hideously wasteful and unnecessary, and hearing that boats caught 100 tons of wild small fish to produce enough fish meal for 10 tons of farmed salmon is silly, why not just eat the small fish? alot of them go into pet food to, which is stupid.
Enough ranting, needless to say i came away enlightened!